Sweaty Betty wants to reimagine school changing rooms

Sweaty Betty, the major UK women’s activewear retailer, has launched a campaign to ‘reimagine and redesign school changing rooms through the eyes of the girls who use them’.

The Sweaty Betty Foundation, whose mission is to ‘empower women and girls from every background to get active, and stay active for life’  believes that one of the biggest barriers facing girls being and staying active is the school changing room experience. Their research shows that:

  • 1 in 3 teenage girls have missed a PE lesson due to the changing room experience
  • 43% of girls think the lack of privacy in changing rooms as a ‘significant’ problem
  • 1 in 3 girls feel bad changing rooms impact their engagement with PE long term

So they are looking for insights from pupils, teachers, families, educators, architects, designers and sports and fitness experts around girls’ engagement with PE and being active. Those insights will help to inform future decision making and will be incorporated into a white paper with recommendations for government, education policy makers and school leaders to change how school changing rooms are designed.

Our goal is to create spaces where all girls feel comfortable, confident and empowered to participate in physical activity.

Sweaty Betty Foundation.

Find out more HERE

The Foundation has also created a YouTube video to promote the campaign:

 

Change Starts in the Changing Room

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