Issues & Comment

Sky and Alessia Russo launch nationwide initiative to boost girls’ sport participation

Girls in the UK are missing out on 280 million hours of sport every year compared to boys, a gap that could cost the nation £6.5 billion in lost economic and health benefits by 2035, according to new research commissioned by Sky.

The report, Game Changing: How sport gives every girl a...

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The best opinion and insight from the players, pundits, Women’s Sport Daily columnists and some of the biggest personalities in women's sport

Unlock your potential with the Women's Sport Trust 'Unlocked' programme

The Women’s Sport Trust (WST) is calling on elite female athletes to apply for Unlocked, the organisation’s flagship athlete leadership and development programme.

The Trust describes Unlocked as an initiative that ‘empowers athletes to use their own platforms, voices, and unique perspectives to create change, while coming together as a collective to shape the future of women’s sport...

Welsh sporting legend wants policies to keep more girls involved in sport

Multiple gold medal winning Paralympian, and current Chair of Sport Wales, Tanni Grey-Thompson is calling on the next Welsh Government to adopt several policies to help to keep more girls engaged in sport and physical activity from a young age.

In the run up to the Welsh Senedd elections next spring, she is urging political parties to include policies in their manifestos which will...

Sweaty Betty wants to reimagine school changing rooms

Sweaty Betty, the major UK women’s activewear retailer, has launched a campaign to ‘reimagine and redesign school changing rooms through the eyes of the girls who use them’.

The Sweaty Betty Foundation, whose mission is to ‘empower women and girls from every background to get active, and stay active for life’ believes that one of the biggest barriers facing girls being and staying...

Women's Sport Trust report, women's sport, media

How women are beating men in the sponsorship game

The Women’s Sport Trust has just released its The Consumer View report which examines how women’s sport sponsorships are resonating with fans and driving brand impact. And the news is that in key areas, sponsoring women’s sport delivers superior results compared to men’s sport.

9.96 million consumers are more likely to buy from a brand that sponsors women’s sport (vs. 8.38m for

Digital consumption of women’s sport jumps sharply in the first half of 2025

A new report from the Women’s Sport Trust (WST) highlights some fascinating trends in viewership of women’s sport.

The publication - Beyond the Headlines: How Women’s Sport Is Being Seen In 2025 - came out at the end of June 2025 and shows that in some respect it’s currently something of a ‘game of two halves’.

Traditional UK linear broadcast reach fell 13% in the first five...

What does the Super League mean for women's football?

It could so easily have been overlooked. A throwaway line, or so it appeared, in the new European Super League's press statement released late on Sunday night.

"As soon as practicable after the start of the men’s competition, a corresponding women’s league will also be launched, helping to advance and develop the women’s game."

Enough to sow seeds of doubt and accusation but...

If you want to grow women's sport, let the fans back in

Congratulations to the Rugby Football Union for landing a major sponsor for the Premier 15s during these difficult times. The money coming in from insurance giant Allianz will help secure the sport at the elite level and replace funding for grassroots women and girls' rugby which has been decimated by the Covid crisis.

But just as the sport receives some welcome good news, there is a...

Football, women's football, women's sport, trans women's sport

Why it's time to address the divisive debate over female transgender athletes

The subject of transgender athletes competing in women’s sport is constantly debated by athletes, journalists and fans around the world. Whether you are pro-transgender inclusion in sport or against it, the debate has become divisive and is often filled with stereotypes and assumptions.

Many of the arguments against having female transgender athletes in sport are centred on the...

Football, women's football, women's sport

Dutch delight - why Wiegman's the right choice for England

The Football Association may have received 142 applications for the England job but, in reality, the choice came down to a straight shootout between two women - the coach who won the last World Cup or the opponent she beat in the final.

The fact The FA opted for the latter may seem counter-intuitive. Sarina Wiegman, though, is the right woman at the right time to lead the Lionesses...

Sky Sports debate the impact of COVID-19 on women's sport

One thing this pandemic has highlighted is how women's sport has made strides over the years yet there are still barriers and restrictions - especially with many in society still having a socio-political outlook and negative perception. It is a reflection of education and culture, yet we can challenge these stigmatisms to create accessibility for all.

During the Sky Sports Main Event...

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