Strong Bodies, Strong Minds campaign launched ahead of Women’s Rugby World Cup

Women’s Rugby World Cup England 2025 has today unveiled Strong Bodies, Strong Minds, a new campaign aimed at empowering women and girls by sparking a conversation around body confidence in sport.

In the UK, young girls are dropping out of sport at alarming rates, with over one million disengaging from sport after primary school, with body confidence cited as a key reason. 

Strong Bodies, Strong Minds aims to used the Rugby World Cup as a platform to spark a conversation about body confidence and celebrate the diverse and strong bodies women’s rugby exemplifies. The aim of the campaign is to encourage more girls to see sport as a place for them, on or off the field and a place where they feel they belong.  

Our ambition for Women’s Rugby World Cup 2025 goes far beyond the pitch. We believe every body belongs in rugby; it’s a place where you can show up exactly as you are - strong, powerful, and unapologetically you. We want to ignite real change and use the power of rugby to show every woman and girl that she can be anything, do anything and belong anywhere. To every girl who’s ever felt she doesn’t belong in sport, this one’s for you.

Sarah Massey, Women’s Rugby World Cup 2025 Managing Director

The campaign will roll out across digital platforms, social media, and traditional media features, amplifying stories of strength and individuality. 

With participation from some of the world’s top players and influencers, including Wales’ Gwen Crabb, Ireland’s Linda Djougang, Scotland’s Rhona Lloyd and England’s Sarah Bern, Strong Bodies, Strong Minds aims spark a nationwide conversation of empowerment and belonging. 

Header Image: Al Quino  / Unsplash