Women's Sport Trust

The Women’s Sport Trust has just released its The Consumer View report which examines how women’s sport sponsorships are resonating with fans and driving brand impact. And the news is that in key areas, sponsoring women’s sport delivers superior results compared to men’s sport.

• 9.96 million consumers are more likely to buy from a brand that sponsors women’s sport (vs. 8.38m for
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A new report from the Women’s Sport Trust (WST) highlights some fascinating trends in viewership of women’s sport.

The publication - Beyond the Headlines: How Women’s Sport Is Being Seen In 2025 - came out at the end of June 2025 and shows that in some respect it’s currently something of a ‘game of two halves’.

Traditional UK linear broadcast reach fell 13% in the first five...