women's sport

Women's Sport Trust report, women's sport, media

Digital consumption of women’s sport jumps sharply in the first half of 2025

A new report from the Women’s Sport Trust (WST) highlights some fascinating trends in viewership of women’s sport.

The publication - Beyond the Headlines: How Women’s Sport Is Being Seen In 2025 - came out at the end of June 2025 and shows that in some respect it’s currently something of a ‘game of two halves’.

Traditional UK linear broadcast reach fell 13% in the first five...

Steph Houghton England Women's Football Lionesses

Lionesses spread a positive message

England football team captain Steph Houghton (pictured) led the line, as she so often does, urging supporters to follow the government guidelines that have been set out and to look after themselves and their loved ones.

Defender Lucy Bronze was also on hand to provide reassurance that despite there being no football being played at the moment, the players will still be in...

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