Football, women's football, women's sport

Nike to make Matildas away kit in women's sizes after men-only u-turn

Mike Bovill
Authored by Mike Bovill
Posted: Wednesday, September 23, 2020 - 17:43

Football Federation Australia and its kit manufacturer Nike have announced the new Australia away kit will be made available in a women's cut after all, although not until the new year.

The FFA admitted last week the new away kit was only going to be available in men's sizes but a concerted campaign on social media, including messages from some Matildas players, forced the u-turn.

"FFA will continue to update supporters via official National Teams channels regarding on-sale dates and purchase processes soon," said an FFA statement.

"Women’s football and gender equality is a fundamental strategic pillar for FFA. Principle X of the XI Principles for the future of Australian football demonstrates our renewed commitment to women’s football and places it at the heart of the continued growth and development of Australian football.  

"The initial unavailability of 2020 National Teams away kits in a women’s silhouette was not consistent with the values in which FFA seeks to uphold and promote. FFA acknowledges this, and will place added emphasis on ensuring that future processes are aligned with the organisation’s broader vision and mission for the sport."

 

Share this

Tags