A new joint study by Nielsen Sports, the global leader in sponsorship analytics and fan intelligence, and PepsiCo suggests that women’s football is on track to become one of the world’s top five sports by 2030, with the majority of its fanbase projected to be female.
The global women’s football fanbase is projected to grow by 38%, rising from 500 million to over 800 million by 2030....
The Barclays Women’s Super League (BWSL) and BWSL2 seasons will kick off on the weekend of 5-7th September, coinciding with an international break for the men’s game.
The opening weekend throws up some tasty ties, including a Merseyside derby with Liverpool at home to Everton. Reigning BWSL Champions Chelsea will play Manchester City while newly promoted London City Lionesses face...
The evidence from the England Women's victory in the EURO 2022 tournament suggests that the Lionesses' edge-of-the-seat victory in last night's EUR0 2025 final will have a major impact on engagement with women's football, and women's sport in general.
Research from the Women's Sport Trust shows that 75% of EURO 2022 viewers went on to watch the Women's Super League (WSL) domestic...
Just ahead of the Women’s Euro 2025 final, the online retail giant announced that it has extended its multi-year partnership with UEFA Women’s Football to 2030. Amazon said that this reaffirms the company’s support for growing the game as the official sponsor of all UEFA Women’s Football competitions.
The deal includes the UEFA Women’s Champions League, UEFA Women’s EURO 2029, UEFA...
Sport England’s chair, Chris Boardman, has written to Ofcom to express concern about online abuse directed at the England Women’s football team during their Euro 2025 campaign in Switzerland.
Boardman’s letter to the chief executive of Ofcom, the UK communications services regulator, expresses concern about ‘the recent wave of racist and sexist abuse directed at members of the...
In a landmark deal for women’s football, Arsenal have signed 20-year-old Canadian international forward Olivia Smith from WSL rivals, Liverpool for £1m. The deal comes exactly a year after the striker signed for the Merseysiders for just £200,000.
This is the first £1m signing in the women’s game, beating the £900,000 paid by Chelsea for defender Naomi Girma at the beginning of 2025...
Not content with dominating on the pitch, Women's Super League champions Chelsea have announced a new bespoke sponsor, investment bank N+1 Singer, whose logo will appear on the players' shorts from this weekend.
It will be an encouragement to other clubs in the WSL that the Blues have been able to attract their own investment, rather than rely on existing club partnerships.
